The company Mintel presented the main trends of the global food market of the year 2017. The world's top-level analytical company presented six basic trends that are going affect the FMCG business. The experts predict some surprises in the global food market while maintaining this segment of the global economy. As before, the development of the direction of functional and healthy products remains the main trends.

Fashion for traditional recipes

Consumers expect a sense of comfort from familiar products, rather than revolutionary sensations. This opens the possibility for an emphasis on such a characteristic of the product as "traditionality" - products can be created according to old recipes, be traditional, etc. Manufacturers will benefit from producing and distribution of products that are well-known to the consumer but have an innovative component.

Natural ingredients

As expected, in 2017, at the market will appear more products, which emphasized the use of natural herbal ingredients. The preferences of the modern consumer are increasingly inclined towards simple products made from natural raw materials and components which can be easily included in the diet of any consumer, including those with dietary or vegetarian needs.

Reduction of food scraps

The problem of sustainable development of the food processing is becoming more urgent in the eyes of consumers, and recently appeared the question of reducing the amount of scraps in the food processing, in retail and HoReCa enterprises, in warehousing and logistics services, and various enterprises. This led to an increase in demand for the non-standard in size and shape ingredients for food. Thus, there is a reorientation of some processes of the industry - now the raw materials that previously were most likely treated as wastes are widely used.

Save time

In the year 2017, people will look for foods that have sufficient nutritional value, which will save their time. Modern consumers, living fast, will look for packaging that clearly indicates the time needed to prepare the food or semi-finished product. Even more popular will be the distribution foods in portioned packages, which can be consumed on the go.

Food and beverages for relaxation

As the modern life makes you move at a crazy pace, products that help consumers relax, especially before going to bed, are predicted to become more popular. Increased demand will be used for food products containing components with a relaxing effect on humans, like extracts of chamomile, lavender, mint, etc.

Healthy nutrition for all

Many consumers with lower income also want to keep their diet, but consider the price of healthy foods and beverages a deterrent. In the coming year, there will be more campaigns and innovations that will help these consumers access healthy and useful food.

For reference:

The research firm Mintel is the global top-level market research agency. The company's offices operate in different parts of the globe: London, Chicago, Belfast, Tokyo, Toronto and many others. The company has an extensive global database of food products (GNPD). Its leading experts have developed a program for forecasting trends, which allows obtaining a more perspective and strategic point of view. Based on six chief trends, the team of experts determines the most significant opportunities for enterprises engaged in the global consumer market. The program examines overlapping categories, consumer trends in the cross-sector, allowing food manufacturers, exporters, and distributors to always stay one step ahead, create new projects and strategic approaches to business development. This more perspective view allows avoiding a limited approach to forecasting.

The analyst team of Mintel continues to study the market opportunities daily through expert analysis, consumer research, analysis of levels and categories, products and packaging, surveys.